Room-scenting

The most sensitive and strongest of all senses is the smell sense, and it’s this part that also affects the emotional part of the brain which cannot be manipulated. The strategy is to put a scent into a space.

Professor DR. Anja Stöhr by the technician and science university in Dresden and DR A.R. Hirsch has been undertaking a survey in IKEA to find out how scents affect customers and from this they found out that the customer stays 54% longer in the room with the scents and customer satisfaction has gone up 7%; the turnover can also increase by up to 6%. All this according to Stöhrs report that’s called ‘Air design as a success factor in the trade’.

To use the right scents is the key to success, throughout the years we have create a lot of memories to scents. Big companies such as airports and large office buildings ventilation use our natural scents and thanks to this you get a huge improvement in air quality, as well as improved customer satisfaction as well as improved employee morale.

A healthy climate also allows for better results!