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Research

It's scientifically proved that 75% of our feelings is formed from scents, not through what we see or feel. Even though this is fact that's out there 95% of all multinational companies base their marketing on what we see and hear, not what we scent.

Restaurant lavende test
Research chu downes investigations proustian phenomena
Research harvest consulting brand sense
Research herz naturalistic analysis memories
Research herz odor learning emotion
Research kaye making scents
Research kempski use of olfactory stimulants to imrpve air quality
Research matilla wertz congruency scent music
Research mcdonnell sensorial marketing
Research royet etal emotional responses stimuli
Research spangenberg gender congruent
Research zucco cognito olfactory memory

Scent communications
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